History of Personal Ads

Published: Jan. 5, 2021, 7 p.m.

b'Advertising for Love: From Personal Ads to Swiping Right
Guest:\\xa0Francesca Beauman, historian, bookseller, and author of "Matrimony, Inc.: From Personal Ads to Swiping Right, a Story of America Looking for Love," and "Shapely Ankle Preferr\'d: A History of the Lonely Hearts Ad"
In 1759 a man put the first \\u201cwife wanted\\u201d ad in an American newspaper. These advertisements for love\\xa0have many fascinating parallels to today\\u2019s online dating. Even if we no longer value \\u201cgood cow wrangling skills,\\u201d it is true we all still hope for \\u201cno foppish fool.\\u201d
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When Did Diamonds Come to Mean Forever?
Guest: Rachelle Bergstein, author of "Brilliance and Fire: A Biography of Diamonds"
Diamonds once were worn only by royal men, until a young courtier changed the jewelry world forever. The stories of the people who created the diamond market that so many of us have bought in to, and the ways that young people today are changing up the engagement-ring tradition.'