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This interview was fascinating to me as someone who became intrigued with the scientific viability of astrology prior to diving deeply into other esoteric studies of consciousness.
Personally I believe astrological natal charts can be more accurate than some of the most prevalent personality tests businesses use today like Meyers Briggs, Jungian personality tests, or DISC Profiles. I\\u2019ll spare you my thoughts on the scientific viability of a proper natal chart for now. This conversation is not about astrology.
I think it\\u2019s important to share what people like Ruby Warrington are doing in the business world.
Best known for her widely popular online magazine, The Numinous, Ruby also speaks openly about integrating mysticism into her life in the fashion industry in London in her previous book Material Girl Mystical World.
But even more impressive to me, Ruby now works with big brands like Soho House, Unilever, Buick, Lululemon and TopShop who are looking to integrate what she calls \\u201cnow age\\u201d mysticism into their brands.
Mysticism, from a scientific and psychological prospective, which is how I tend to view things, is really just another form of introspection. So the work that Ruby does for brands, from a corporate standpoint, is indicative of a major shift in perception for corporations.
In this conversation we discuss Ruby\\u2019s career, her relationship to alcohol and thoughts on plant medicines and psychedelics, and her latest initiative as the creator of the Sober Curious Movement.
That\\u2019s really the deep part of this conversation \\u2013 delving into the the ideas and social constructs we have built around alcohol.
Be sure to check out Ruby\\u2019s new book \\u2013 available for purchase on Amazon \\u2013 Sober Curious: The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol
Click here to listen on iTunes - Apple Podcasts
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Founder of The Numinous
Creator of the \\u201cSober Curious\\u201d Movement
Founder of a sober-curious event series called Club S\\xf6da
Founder of Moon Club
Author of Material Girl, Mystical World: The Now Age Guide to a High-Vibe Life
Topics discussed in this conversation include:
Ruby\\u2019s career journey that began in Fashion Journalism and magazines in London
Achieving her \\u201cdream job\\u201d as Features Editor at the prestigious Sunday Times Style Magazine
Finding a lack of meaning and contribution to society while working her \\u201cdream job\\u201d
Feeling boxed in by her own self-imposed glass ceiling
Exploring her passion projects on the side
Discovering astrology
Moving to New York City
How Ruby got her first book deal
Realizing there is an audience of people interested in ancient human technologies and updating them for the \\u201cNow Age\\u201d
How Ruby views herself less as an entrepreneur and more a writer
Challenges in being taken seriously as someone so openly mystical
Self-acceptance and finding a place of \\u201cwoo woo and proud\\u201d
A smaller, more niche market that actually understands you can be more valuable than larger scale
A failure that Ruby is most proud of learning from
Ruby\\u2019s relationship and journey with alcohol
Questioning why alcohol is so interwoven and engrained into our culture
Creating Club S\\xf6da to help her answer these questions
Ruby\\u2019s goal with the Sober Curious Movement
Stats from AA
Inner work required alongside alcohol abstinence or sober curiosity
Treating alcohol consumption with proper consciousness \\u2013 is helping you heal or making you numb?
How Ruby has created a spectrum for alcoholism or sobriety and why it\\u2019s dangerous
Correlations between productivity and sobriety
How plant medicines can fit into a sober-curious lifestyle
Fascinating studies around psychedelics and addiction
Suppressive therapies vs evocative therapies
A great question to ask yourself: Am I doing this to numb myself or am I doing this to heal myself?
Why Ruby considers herself a conscious enterprise
Ruby\\u2019s brand consulting work with James Hotels
Bringing opportunities for introspection into mainstream industries via mystical modalities
Ruby\\u2019s wellness ritual
How Ruby measures success
How Ruby sees the world evolving and how she intends to contribute to it
Valuable advice for entrepreneurs
Ruby Warrington is a British lifestyle writer and creator of The Numinous, an online magazine that updates all things \\u201cnew age\\u201d for life in what she terms to Now Age. Author of Material Girl, Mystical World and Sober Curious, she is also cofounder of \\u201csober curious\\u201d event series Club S\\xd6DA NYC, and Moon Club, an online spiritual coaching program. She lives in Brooklyn, New York, with her husband, Simon.
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