313: Location, Location, Location - Multi Location! With Mike Giamprini
Being able to sell to multi location businesses is becoming a necessity, we have Mike Giamprini to give Conquerors the scoop. Mike Giamprini, Managing Partner of G Partners, shares his struggles and wins when it comes to selling multi location listings to SMBs. He shares his experience with 411 on the transition from traditional to digital media and how he had to completely retrain an entire sales force. Mike tells us that if he were to go back in time and do it all over again he would focus more time on the educational piece because where there is confusion there is opportunity. Mike is a veteran of the “local” space and has been leading sales and marketing organizations focused on helping businesses of all sizes thrive in a digital world. Knowing that national brands need to connect with audiences at the hyper-local level, Mike founded G Partners in 2016 with a best-in-class digital marketing stack of products and services and combined that with a deep knowledge of G Partners’ clients’ businesses to effectively drive growth at every stage of their customer’s journey.