308: Don't Miss the Opportunity in Political Advertising, with Steve Passwaiter
Conquerors you asked for it, we delivered. We are digging deep into the opportunity of political advertising. Steve Passwaiter, VP/GM for Kantar/CMAG, is on the podcast to discuss the ins and outs of political advertising. Steve and George look at the chance salespeople have to be a part of the action that doesn't come around too often. They are estimating $6 billion will be spent next year between broadcast television, cable network, digital, and radio. A nice cash injection that a lot of media companies and salespeople who live on commission are really looking forward to. There are elections everywhere in the world, when we think politics we often think presidential elections, but there is way more than that in the local markets. When we dig into the markets, there's Senate elections, election for sheriff, elections for governors, and elections for Congress and the Senate. Steve is responsible for general oversight of Kantar’s DC based political ad intelligence unit and leads business development efforts. Prior to joining CMAG as Senior Director of Business Development, Passwaiter was the founder and CEO of SLP Media Strategies, which provided outsourced business development services. He is also a former Board Adviser for Sportsdigita, an interactive sports agency that specializes in digital sponsorship, ticketing and fan engagement products for professional sports teams, and served as Vice President of Business Development for BIA/Kelsey. Steve is a graduate of John Carroll University where he majored in Communications and History.