222: Data Leverage, with Christian Ward | The New Marketing Stack
“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how can data be leveraged for sales and marketing professionals? Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage joins us this week on the podcast to share some of his greatest learnings across a data driven career. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij