People Keep Stealing Legos | The Rise & Fall of Steve & Barry's | Diamonds Really Are Forever (and expensive!).

Published: April 19, 2021, 9 a.m.

On this episode:

You can do many things with Legos - build spaceships, castles, and apparently (listen for more detail) flowers. Heck, there are even video games, movies, and theme parks based on the beloved toy. But now people are stealing them to resell on the black market? Tell me more!

Once upon a time, there was a magical retail store named Steve & Barry\u2019s where you could spend $20 and walk out with some basketball shoes, a pair of jeans, and an officially licensed collegiate hoodie. But all good things must come to an (abrupt) end.\xa0

Is a diamond really forever? What if we told you a clever marketing campaign was the real reason you spent all of last month\u2019s rent money on an engagement ring? Love you, honey! Mean it!


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Episode Sources/Go Deeper:
https://www.theguardian.com/world/2021/mar/30/french-police-on-trail-of-international-gang-of-lego-looters
https://sgbonline.com/steve-and-barrys-implodes-as-model-fails/
https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/

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