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To round off 2020, here’s a solo episode from Ruth and Alice looking at the six biggest myths surrounding ethical fashion.

Here are the misconceptions we cover:

• Ethical fashion is really expensive
• Ethical fashion isn’t stylish
• Made in the UK guarantees clothes are ethical
• We need to buy fast fashion to provide jobs
• Capsule sustainable collections are a good thing
• Natural fibres are the solution to fashion’s problems

We refer to a few articles and resources in this episode, so here’s where you can read them:

• Mostafiz Uddin for The Daily Star: Lopsided nature of global fashion industry and why change is needed
• Ruth’s article for The Flock: Could a hashtag empower tomorrow’s shoppers?
• Fashion Act Now’s shocking statistics on the impact of fashion
• McKinsey and Company’s Fashion on Climate report

Have a lovely festive period, everyone! We’ll be back with new content mid-January 2021.

For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter.

You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp

You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice

Common Threads artwork was created by Hannah Mitson of Mitson Design.