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In today\u2019s episode, host Tyler Chisholm is joined by Shannon Vander Meulen, Co-Founder and CMO of WaitWell, and recipient of the 2023 Women in Tech Award presented by Start Alberta Tech Awards. Shannon explains how her approach to queue management streamlines service provision and integrates essential features like virtual meetings and two-way text messaging, creating a balance between exceptional customer experience and insightful business intelligence. As CMO at WaitWell, Shannon discusses the marketing strategies that have steered the company's growth, the embrace of community engagement, digital marketing, and the pivotal role of data analytics in informed decision-making. Listeners will gain a behind-the-scenes look at Shannon's transition from a business owner to a tech founder, overcoming staffing challenges during the COVID era, and how she and her team secured a pivotal $1 million in funding, emphasizing the importance of realistic expectations and the impact of community support and trust-building on their ongoing success.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler\u2019s website: https://www.tylerchisholm.com

Tyler\u2019s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Shannon Vander Meulen\u2019s LinkedIn: https://www.linkedin.com/in/shannonvandermeulen

Shannon Vander Meulen\u2019s Instagram: https://www.instagram.com/shanveem

WaitWell\u2019s Website: https://www.waitwell.ca

WaitWell\u2019s LinkedIn: https://www.linkedin.com/company/waitwell

WaitWell\u2019s Twitter: https://www.twitter.com/WaitWell2

WaitWell\u2019s Instagram: https://www.instagram.com/waitwell.ca

WaitWell\u2019s Facebook: https://www.facebook.com/WaitWellVirtualQueue

WaitWell\u2019s YouTube: https://www.youtube.com/channel/UCbZBQRQDvK-jLpIv3oJGSyg

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing