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In today\u2019s episode, host Tyler Chisholm is joined by Michael Gaudet, Principal of Eighty Twenty CMO, to discuss the world of fractional work and its unique advantages for businesses and professionals. Michael shares his meticulously developed playbook for launching his business, emphasizing a hyper-niche model and the importance of delivering outsized value in specific use cases.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler\u2019s website: https://www.tylerchisholm.com

Tyler\u2019s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Michael Gaudet\u2019s LinkedIn: https://www.linkedin.com/in/michaelcgaudet

Eighty Twenty CMO\u2019s Website: https://www.eightytwentycmo.com

Eighty Twenty CMO\u2019s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing