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In today\u2019s episode, host Tyler Chisholm is joined by Leor Rotchild, a nationally recognized speaker, author, podcaster, and consultant with 20 years of sustainable business experience. He\u2019s the Senior Director of Upswing Solutions, a B-Corp certified boutique consulting firm where he supports government and private sector clients in de-carbonizing their supply chains, addressing human rights risks, and deeply integrating purpose and sustainability into their core strategies. Leor drops some serious knowledge on tackling greenwashing and the need for standardized reporting in our quest for a greener planet. He explores why aligning your niche with your target audience is crucial and shares fascinating stories from his upcoming book, \u2018How We Gather Matters,\u2019 which reimagines the future of events through the sustainability lens.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler\u2019s website: https://www.tylerchisholm.com

Tyler\u2019s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Leor Rotchild\u2019s LinkedIn: https://www.linkedin.com/in/leorrotchild

Upswing Solutions\u2019 Website: www.upswingsolutions.com\xa0

Upswing Solutions\u2019 LinkedIn: https://www.linkedin.com/company/upswingsolutions

Upswing Solutions\u2019 Twitter: https://www.twitter.com/Upswing_Sol

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing