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On today\u2019s episode, host Tyler Chisholm is joined by Jason McFadden, who stresses the need for a human-centered approach in product development, focusing on customer feelings and experiences rather than just technology. Through Jason's experiences and insights, listeners will learn about the challenges and opportunities facing SaaS companies, the importance of storytelling and emotional connection in marketing, and the significance of understanding customer needs and feelings to drive business success. The conversation also explores real-world examples, including the journey of a tech company in targeting first responders and the essential role of building trust and emotional connections in successfully selling their solution. Whether you're part of a SaaS company or simply interested in the evolving world of marketing and technology, this episode offers valuable insights and actionable takeaways that you won't want to miss!

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler\u2019s website: https://www.tylerchisholm.ca

Tyler\u2019s Twitter: https://www.twitter.com/tylerchisholm

Tyler\u2019s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jason McFadden\u2019s LinkedIn: https://www.linkedin.com/in/jaymcfadden/

Jason McFadden\u2019s Twitter: https://www.twitter.com/jaymcfadden

Jason McFadden\u2019s Instagram: https://www.instagram.com/jaymcfadden

Build with Assembly\u2019s Website: https://www.assemblyhq.com

Build with Assembly\u2019s LinkedIn: https://www.linkedin.com/company/assemblyinc

Build with Assembly\u2019s Twitter: https://www.twitter.com/_assemblyhq

Build with Assembly\u2019s Instagram: https://www.instagram.com/assemblyinc

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing