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In today\u2019s episode, host Tyler Chisholm is joined by David Maclean, the Head of Marketing at Neo Financial, as he shares his insights on the evolving Canadian banking landscape. From the appeal of new banks to the youth and the innovative approaches that set Neo apart, we dive into the challenges and opportunities of advocating for digital banking. Join us as David illuminates the significance of creating value for customers, Neo Financial\u2019s strategy of cutting costs to enhance efficiency, and the company's journey in redefining banking experiences. We discuss the effectiveness of appealing to digital-first users and hear David's experiences with city life, touching on the intricacies of Calgary's public transportation system and the rich business environment.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler\u2019s website: https://www.tylerchisholm.com

Tyler\u2019s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

David Maclean\u2019s LinkedIn: https://www.linkedin.com/in/davidjohnmaclean

Neo Financial\u2019s Website: https://www.neofinancial.com

Neo Financial\u2019s LinkedIn: https://www.linkedin.com/company/neo-financial

Neo Financial\u2019s Twitter: https://www.twitter.com/Neofinancial

Neo Financial\u2019s Facebook: https://www.facebook.com/neofinancial

Neo Financial\u2019s Instagram: https://www.instagram.com/neofinancial

Neo Financial\u2019s YouTube: https://www.youtube.com/channel/UCgnr3DFTnaFfCYRQN5r6Zjw

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing