In this episode, Sam Friley candidly shares his experience in founding and operating Buttermilk Fine Waffles. Any Calgarian knows the brand and delicious breakfast items, but may not know the story behind Sam\u2019s success. As a self-professed \u201ccreative\u201d, Sam took his time getting comfortable looking at the finer details of his business, including the numbers. If you have ever suffered from imposter syndrome or had a non-traditional path in business, this episode will help you know you're not alone.