Current & Critical - Koleya Karringten, Running a Start-up and Falling in Love with your Customer's Problem

Published: July 14, 2022, 7:16 p.m.

In this episode, Koleya returns to the show to detail how falling in love with her customers\u2019 issues has helped her clean energy company, Absolute Combustion, innovate and address the real issues her target customers experience, rather than simply providing the solution she thought they required. A committed internal advocate and a cooperative relationship are two critical elements to success, according to Koleya. As a seasoned entrepreneur, Koleya provides advice on where to focus your efforts to develop your billion-dollar idea.