Beyond the Echo - Royce Chwin, Brand & Marketing in Western Canada
In this episode of Beyond the Echo, I am joined by Royce Chwin, President & CEO at Tourism Vancouver. We discuss his previous role as CEO at Tourism Alberta where he, and his team, transformed the perception of what Alberta is with dynamic storytelling marketing. If you\u2019re curious about how to align audacious goals between different parties and create an optimistic dialogue for your brand, this episode will inspire you to be bold in your approach to shared goals.