Selling the Science of Climate Change
b'The scientific consensus is that human activity is cooking the planet and disrupting our economies. Yet many people still don\\u2019t believe that climate change will affect them personally, or they deny the urgency of the problem. Can better communication help sell the science of climate change? \\u201cOnly the repetition of simple messages changes public opinion and affects the brain,\\u201d says David Fenton, a four-decade veteran of PR campaigns for the environment, public health and human rights. \\u201cIf you are not using effective messages that you repeat, repeat, repeat and are simple, then you get nowhere.\\u201d\\n\\nGuests:\\nDavid Fenton, Founder and Chairman, Fenton Communications\\nRenee Lertzman, Climate Engagement Strategist, Author and Speaker\\nMichael Mann, Distinguished Professor of Meteorology, Penn State University \\nCristine Russell, Freelance Science Journalist\\n\\nPortions of this program were recorded at The Commonwealth Club in San Francisco.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'