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b'From organic cotton to recycled zippers many clothing brands are trying to establish their bona fides with consumers who care about the health of their bodies and the planet. To reduce impact, leaders of the $200 billion U.S. clothing industry are calling for collaboration between companies and a two-way dialogue with consumers. \\u201cNo one company, no matter how big it is, can change the world itself on an issue this complex,\\u201d says Chip Bergh, CEO of Levi Strauss & Co. In efforts to reduce the footprint of the clothing industry, Patagonia and Levi\\u2019s are calling for conscious consumerism. \\u201cWe want to encourage our customers to use [our product] as much as they can as long as they can,\\u201d said Rick Ridgeway, VP of Environmental Affairs at Patagonia, \\u201ccapitalism based on growth is not sustainable.\\u201d Listen to a conversation between Levi\\u2019s and Patagonia on making America\\u2019s clothing industry more sustainable. This program was recorded in front of a live audience at The Commonwealth Club of California on January 25, 2013.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'