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Networking comes easy to some of us, but for others it\\u2019s like going through hell every time someone asks, \\u201cwhy do you do?\\u201d To be good at it takes practice in these areas:

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For a digital marketer, I do a lot of networking in person. That\\u2019s because it\\u2019s still the most effective way I\\u2019ve found to secure high-value clients who want to stick around for the long haul. If you sell low-cost products and services in high volumes, digital marketing can be a great way to get bigger scale and reach more people for impulsive purchases. But being in a room with people who are interested in what you do, is by far the best way to connect, build rapport and start a great relationship with a new client.

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This is probably the part that feels the hardest to those who consider themselves to be introverts. You are probably even saying to yourself right now, \\u201cwhat the heck am I meant to say to someone who I don\\u2019t know without sounding like an idiot?\\u201d

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There are a few formulas for introducing yourself and lightly pitching your business that doesn\\u2019t sound too salesy.

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I like to use the elevator pitch method. First, you introduce your name and the name of your business, then you mention a common problem that people have that your business solves. Finally, you tell them what kind of client or customer that you\\u2019re after.

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Let\\u2019s say that your name is Carolyn and you have a catering business. Your introduction could be like this:

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I\\u2019m Carolyn, my business is called Eating Joy. You know how getting someone into cater an event can feel a bit like you have no idea what you\\u2019re gonna get or how much it\\u2019s gonna cost until you go through a long sales pitch from a caterer? I solve that by making sure that all my packages and pricing is clear and easy to understand on my website, and you can book catering without even having to speak to anyone. And that tends to suit personal assistants who just want to get the job done and even wedding planners who are way too busy organising everything else to be obsessing about every bread roll from a catering company.

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See how simple that seemed? The formula is:

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1. My name is\\u2026

2. My business is called\\u2026

3. You know how\\u2026

4. I solve this by\\u2026

5. My ideal client is\\u2026

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You can express each of these differently, but keeping that order makes sense and leaves a great first impression of a business owner who really knows their market. And even if the person you\\u2019re introducing yourself to doesn\\u2019t need your services, they\\u2019re already imagining the people they know who could use your services.

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You might have heard of the term, \\u201cactive listening.\\u201d But what exactly is it? It\\u2019s most easily described as listening and letting the other person know you are listening. So you might listen to what someone is saying and repeat back some of what they said to confirm that you heard it correctly.\\xa0 Nodding your head at the same time as you\\u2019re listening also expresses to the other person that you are taking in what they\\u2019re saying. The idea is to let the other person know you haven\\u2019t drifted off, and that you\\u2019re understanding them clearly.

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My own experience has shown me that I have better relationships and conversion of sales from discovery calls when I show active listening. Not only because the client feels listened to. But also because my quote later contains everything that they wanted, meaning that they also feel a level of trust when it comes to dealing with me. After all, if I\\u2019ve listened to them before they are more likely to trust me to listen to them again if something goes wrong in the future.

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Few clients are ever going to sign on the dotted line at a networking event. That\\u2019s not really what the event is for. Presenting a solution and furthering the relationship is what happened after the event. The best time to do that is the very next business day. Why? Because that first impression you made is still fresh in their minds. Your pitch is fresh in their memory. And they actually expect it. After all, if they are a business owner, they are probably there for the same reason as you - to find new business opportunities.\\xa0

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So what does your follow-up contain? And how do you do it?

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I\\u2019ve personally found that a phone call is too pushy and feels like you\\u2019re taking a wrecking ball to someone\\u2019s day and forcing your way through the door. None of us enjoys having our day interrupted by some guy desperate to grab a coffee so that they can hard sell you their next big thing. But an email or instant message on LinkedIn or even Instagram can come as a surprise, or even delight someone who wasn\\u2019t even expecting you to follow up with them (because let\\u2019s face it, this is probably the one part of the formula that gets forgotten the most!)

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In your email, layout the following:

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1. A mention of it being a pleasure to meet them at the event.

2. Mention something personal that might have been discussed

3. Mention something about their business that you\\u2019d like to know more about

4. Mention something that they may have shown interest in about your business during your conversation

5. Suggest a time and day to meet up for a chat, and a length of time to meet for

6. Again mention that it was a pleasure to meet them and that you look forward to catching up.

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Here\\u2019s an example:

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Of course, Paul is under no obligation to meet you before work at George\\u2019s Cafe. But by putting the schedule and location out there, Paul doesn\\u2019t have to arrange anything. And it also gives him space to perhaps suggest another time of day. He\\u2019ll be more willing to work with you because you let him know to only expect a short 20-minute chat, so he\\u2019s not too worried about how it might mess with his day.

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I know that I admire those people who seem to be able to network with ease, make new contacts quickly and have a system in place that means that they follow up with everyone they met. And honestly, when they follow up with me, I tend to feel quite special. It\\u2019s like they\\u2019re telling me that I\\u2019m a nice guy who made a great first impression. And who doesn\\u2019t like their ego stroked a bit? So imagine the impression you will leave if you be that person at your next networking event?

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Want to know more about how to do better a small business? Hit the Learn tab at Clickstarter.com.au and start on the road to helping your business to get known, get found and stay known.