BROADCASTS.com

Published: April 4, 2019, 9 p.m.

b'

Be everywhere. On every platform. Make more content. And then double the amount of content you\\u2019re making. You\\u2019re a media business now. Act like it. Be the authority! Be the expert! Sounds bloody exhausting to me!

\\n\\n\\n

This is Clickstarter, I\\u2019m Dante St James. This is episode 39, and Day 5 of my daily series, April Foolproof Your Business where this month, I\\u2019ll cover a bunch of quick, useful tools, strategies, marketing methods and ideas to give your small business a shot in the arm.

\\n\\n\\n

Today\\u2026 you can\\u2019t be everywhere.

\\n\\n\\n

I will admit that I look up to Gary Vaynerchuck. While I\\u2019m not always a fan of his delivery or his language, I love his attitude. That hard-work, hustle, patience message he pushes really works for me. And I\\u2019ve always loved his approach to creating content to make yourself the expert in the room when it comes to what you do. Ask him how to get more customers, he\\u2019ll answer, \\u201cmake more content.\\u201d Ask him how to grow your business so that it can create more wealth for your future, he\\u2019ll answer, \\u201ccreate more content.\\u201d\\xa0

\\n\\n\\n

And while his team of 60 people source, create, distribute and continue to produce more and more content on every imaginable platform for him, that\\u2019s not realistic for a sole-trader plumber in Palmerston or Bentley Park, Gulliver, Bundaberg or Karratha.

\\n\\n\\n

So perhaps instead of trying to be everywhere with everything, you could start on one platform. The platform where your potential customers are. If they are young and love their quick, short, sharp, fun content, make Instagram and Facebook stories. If they are lovers of listening to longer-form audio, then podcasting is the way to go. Are they constantly trawling YouTube for instructional videos and motivation? Be there, if they are the people you want. Even though Facebook is dominant when paired up with Instagram, if your audience isn\\u2019t there, then don\\u2019t use it. But pick a place that has your target audience on it, and do stuff there. And keep doing it. And be consistent until it\\u2019s super easy and fast - then do the same on another place where they are. And do that until it\\u2019s fast and easy to do. Then expand again until you reach your capacity without ruining the other work you have to get done.

\\n\\n\\n

You don\\u2019t have to be everywhere - though it kinda feels good to try to be. But the reality is that you are a small business with very limited time and resources. So be smart and get on the platform with the best bang for your buck. And if you don\\u2019t know what that is, then get in touch and I\\u2019ll show you how to work it out.

\\n\\n\\n

Got a topic this month to cover in these shorter, daily versions of the podcast? Email darwin@clickstarter.com.au or drop a message via facebook.com/clickstarter

\\n\\n\\n

I\\u2019ll catch you tomorrow as we continue to help your small business to get known, get found and stay known.

'