S1 Ep33: Advertising without Advertising
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On Monday I shared Charlotte\\u2019s dilemma with ads on Facebook. That 20% rule was killing her ads. There was a way around it that involved using video, but it doesn\\u2019t solve the bigger issue\\u2026 that people just don\\u2019t trust ads anymore.
\\n\\n\\nThis is episode 33 of Clickstarter, the regional Australian Marketing Podcast.
\\n\\n\\nI\\u2019m Dante St James.
\\n\\n\\nIf you were following along last episode you\\u2019ll remember Charlotte, who was struggling to come up with new ways to work around the Facebook Ads platform\\u2019s dislike of ads that contained too much text - or rather, that contained text ib more than 20% of the graphic space of the ad. One way around this was to use video instead of a photo. The initial thumbnail would then be compliant with the 20% rule, but the rest of the ad playing could then have as much text as you like.
\\n\\n\\nBut the problem is that an ad that looks like an ad, acts like an ad and actually IS an ad, is going to be ignored by a big chunk of your target audience because they\\u2019re not on Facebook or Instagram or even Google for the ads. They\\u2019re there for their own reasons. And ads are that rude guest at dinner who only showed up to introduce their new sales scheme to you.
\\n\\n\\nSo what is the alternative to advertising. Is there such a thing as advertising without advertising?
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