S1 Ep32: Facebook's Annoying 20% Rule
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Most of us who advertise on Facebook have been here. We put a graphic together with words superimposed on it only to be told by the Facebook ads platform that there\\u2019s too much text and the ad won\\u2019t run. How do you work around this?
\\n\\n\\nThis is episode 32 of Clickstarter, the regional Australian Marketing Podcast.
\\n\\n\\nI\\u2019m Dante St James.
\\n\\n\\nThis is the question that one of my consultation clients asked this week. In Charlotte\\u2019s case (and I\\u2019m taking a punt that Charlotte doesn\\u2019t mind that I reference her name and business for illustrative purposes) she has a business dealing in the English language. Whether that\\u2019s in proofreading for academics, assisting visa-applicants with their English language proficiency tests or providing one-to-one tutoring in the speaking of conversational English, Charlotte\\u2019s business is all about words. Both spoken and written.
\\n\\n\\nIt\\u2019s a very common problem that we, as marketers of our businesses, often encounter. It\\u2019s what is known as the 20% rule.
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