BROADCASTS.com

b'

For a few years now we\\u2019ve been pushing Facebook ads to the point where there\\u2019s so much being pumped out there, that it\\u2019s getting harder to get people to see your ads for all the noise on the feed.

Part of the issue here is the lack of good targeting of boosted posts and general Facebook ads, meaning that poor quality stuff is being put out there and Facebook is finding it hard to find an audience that wants to see it. So then it\\u2019s costing small business a lot more for each view of that ad, and any clicks it might get. If you\\u2019re seeing your cost-per-result creeping up on Facebook, this is why.