S1 Ep224: What is Facebook good for in 2023?
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\\u200aFacebook isn\\u2019t the app it once was. It got busy. This means that our business-related messages which used to get a tonne of attention, no longer get much visibility on the feed at all.
\\nSo if what we\\u2019re posting on our business pages isn\\u2019t getting through, then should we bother posting on there at all?
\\nIt all depends on what you\\u2019re going to use Facebook for.
\\nIf you want to go viral, I wouldn\\u2019t bother with Facebook. Businesses rarely ever went viral on Facebook in 2015, let alone in 2023.
\\nSo what can we do instead?
\\nRecently, I\\u2019ve been getting clients to view Facebook more as a website. This way, it\\u2019s more of a place where someone is referred to you, has worked with you before or is a little further down the customer journey.
\\nRather than discovering you on Facebook, which is highly unlikely unless you\\u2019re paying for ads, your customer will look at what you\\u2019re posting as a form of reassurance that you\\u2019re still around, you\\u2019re still doing what you do and that you\\u2019re doing good work.
\\nWe are so used to using Facebook as an attention-getting machine, that it feels like giving up to approach Facebook in this new way. But this is the reality of organic reach on Facebook in 2023.
\\nI suggest to my clients that they post three evergreen non-date-sensitive posts per week and rotate them every 13 weeks. That\\u2019s a quarter of a year. That way, you\\u2019ll only have to create 39 posts each year. That\\u2019ll save you tonnes of time, and honestly, your reach and engagement couldn\\u2019t be much worse than it is now, so you won\\u2019t be having a negative effect on your business page or following.
\\nThe reason I saw three posts per week, is because you want one post for each stage of the customer journey.\\xa0
\\nOne for the awareness stage when they have no idea who you are, but they\\u2019ve been referred to you with an idea of what you do. You can be more attention-grabbing in this kind of post. I suggest using video to highlight who you are, what you do and who it\\u2019s for.
\\nOne for the consideration stage, where they are actively shopping around for suppliers of what you do, and they\\u2019ve been recommended you. In this post, highlight your product or service and give some real benefits and features that set you apart from others that do what you do.
\\nAnd one for those who ready to buy and just need a price. This is a pretty basic post. Show what\\u2019s available, how much it is an an easy way of how to buy or book it.
\\nThis formula will reduce the time spent doing your social media posts by 90 percent, simply because you only have to write 39 posts to last you the whole year.
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\\nSo if what we\\u2019re posting on our business pages isn\\u2019t getting through, then should we bother posting on there at all?
\\nIt all depends on what you\\u2019re going to use Facebook for.
\\nIf you want to go viral, I wouldn\\u2019t bother with Facebook. Businesses rarely ever went viral on Facebook in 2015, let alone in 2023.
\\nSo what can we do instead?
\\nRecently, I\\u2019ve been getting clients to view Facebook more as a website. This way, it\\u2019s more of a place where someone is referred to you, has worked with you before or is a little further down the customer journey.
\\nRather than discovering you on Facebook, which is highly unlikely unless you\\u2019re paying for ads, your customer will look at what you\\u2019re posting as a form of reassurance that you\\u2019re still around, you\\u2019re still doing what you do and that you\\u2019re doing good work.
\\nWe are so used to using Facebook as an attention-getting machine, that it feels like giving up to approach Facebook in this new way. But this is the reality of organic reach on Facebook in 2023.
\\nI suggest to my clients that they post three evergreen non-date-sensitive posts per week and rotate them every 13 weeks. That\\u2019s a quarter of a year. That way, you\\u2019ll only have to create 39 posts each year. That\\u2019ll save you tonnes of time, and honestly, your reach and engagement couldn\\u2019t be much worse than it is now, so you won\\u2019t be having a negative effect on your business page or following.
\\nThe reason I saw three posts per week, is because you want one post for each stage of the customer journey.\\xa0
\\nOne for the awareness stage when they have no idea who you are, but they\\u2019ve been referred to you with an idea of what you do. You can be more attention-grabbing in this kind of post. I suggest using video to highlight who you are, what you do and who it\\u2019s for.
\\nOne for the consideration stage, where they are actively shopping around for suppliers of what you do, and they\\u2019ve been recommended you. In this post, highlight your product or service and give some real benefits and features that set you apart from others that do what you do.
\\nAnd one for those who ready to buy and just need a price. This is a pretty basic post. Show what\\u2019s available, how much it is an an easy way of how to buy or book it.
\\nThis formula will reduce the time spent doing your social media posts by 90 percent, simply because you only have to write 39 posts to last you the whole year.
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