S1 Ep210: The future skills of marketing
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Marketing is more complex than ever. Digital transformation has led to the rise of new technologies, channels, markets and customer behaviour. To thrive in this new environment, marketers need new skills and a broader set of abilities. The effectiveness of marketing teams will hinge on their ability to respond nimbly to market changes and operate with greater transparency and collaboration across functions. With this in mind, here are the five skills that marketing professionals need for the future:
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