S1 Ep169: How do I do TikTok as a small, local business?
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I\\u2019m always split between two approaches when a small business asks me ahout TikTok. On one hand, we can\\u2019t ignore it. On the other, it\\u2019s not exactly the easiest place to expect a return on investment from.
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TikTok isn\\u2019t new anymore. And it\\u2019s certainly not small. So while it\\u2019s not clear how small businesses can benefit from it, there are a few places to start:
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1.\\xa0 \\xa0 \\xa0Hop on trends
\\n2.\\xa0 \\xa0 \\xa0Tell a story
\\n3.\\xa0 \\xa0 \\xa0Be authentic
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Let\\u2019s dig in and explore all that a bit more.
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