S1 Ep169: How do I do TikTok as a small, local business?
I\u2019m always split between two approaches when a small business asks me ahout TikTok. On one hand, we can\u2019t ignore it. On the other, it\u2019s not exactly the easiest place to expect a return on investment from.\n
\nTikTok isn\u2019t new anymore. And it\u2019s certainly not small. So while it\u2019s not clear how small businesses can benefit from it, there are a few places to start:\n
\n1.\xa0 \xa0 \xa0Hop on trends\n2.\xa0 \xa0 \xa0Tell a story\n3.\xa0 \xa0 \xa0Be authentic\n
\nLet\u2019s dig in and explore all that a bit more.