S1 Ep167: What kind of content works best on Facebook?

Published: Oct. 31, 2021, 10:54 p.m.

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It\\u2019s hard to figure out what to share from your business on Facebook considering that less than 7% of all content on the feed comes from business pages. But what is cutting through?
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This is Clickstarter, the Australian Digital Marketing podcast. I\\u2019m Dante St James.
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The type of content that seems to be cutting through the noise, according to Facebook\\u2019s 2021 Transparency Report, seems to be either:
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1.\\xa0 \\xa0 \\xa0Memes
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2.\\xa0 \\xa0 \\xa0Humanitarian content
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3.\\xa0 \\xa0 \\xa0Cats, dogs & babies
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Maybe we\\u2019ve been overthinking our content strategies just a little. Let\\u2019s take a closer look at this.
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