S1 Ep166: How to use Storytelling in business
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As a small business, you\\u2019re supposed to know how to manage your finances, pay your rent, understand industrial relations, tax and marketing. And apparently you\\u2019re also supposed to know what Storytelling is and how it applies to your business, no matter how boring it may be.
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But it\\u2019s a lot easier to work out what that story might be if you follow this guide:
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1.\\xa0 \\xa0 \\xa0Understand the \\u201cthen\\u201d
\\n2.\\xa0 \\xa0 \\xa0Undertsand the \\u201cbut\\u201d
\\n3.\\xa0 \\xa0 \\xa0And understand the \\u201ctherefore\\u201d
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These three little words mean everything when it comes to sharing your story in a meaningful and effective way with the world. But how do you use them?
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