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Write blogs. Get a Google My Business profile. Write good titles. Do up your meta titles and descriptions. Or perhaps don\\u2019t do that last one. Here\\u2019s a few things you didn\\u2019t know about SEO on Google.

This is Clickstarter, the Australian Digital Marketing podcast. I\\u2019m Dante St James.

For all the knowledge that any SEO expert of Google nerd has about what works best for ranking a website on search engines, there\\u2019s just as much that we don\\u2019t know. In fact, none of us truly know anything about Google apart from what they\\u2019ve told us. Which means that anyone in the world can become an \\u201cexpert\\u201d on Google by just googling for the wealth of information that is already out there from Google themselves.

But there are three things that most SEO experts don\\u2019t understand and that most business owners would have no idea of when it comes to working with the search giant.

-\\xa0 \\xa0 \\xa0 \\xa0Often your meta titles and descriptions don\\u2019t matter

-\\xa0 \\xa0 \\xa0 \\xa0All your SEO work can often lead no result

-\\xa0 \\xa0 \\xa0 \\xa0No one outside of those who write the algorithm knows how it truly works