Podcasts Business Clickstarter: Australian Digital Marketing Podcast S1 Ep140: Old School Marketing Tactics That Work

S1 Ep140: Old School Marketing Tactics That Work

Published: May 2, 2021, 2:39 a.m.

b'

Apparently, no one is using business cards anymore. Someone forgot to send that memo to everyone at the networking events I go to. And business cards aren\\u2019t the only old-school marketing tactic that can still move the needle.
\\n
\\xa0
\\n
This is Clickstarter, the Australian digital marketing podcast. I\\u2019m Dante St James.
\\n
\\xa0
\\n
Now that everyone has a Facebook Page, an Instagram profile, a LinkedIn presence and an email address, it\\u2019s a race to see who can use them all the most effectively to grow their businesses. But with everyone on all the same platforms and using all the same apps, there\\u2019s an undervalued part of marketing that can really help you to cut through.
\\n
\\xa0
\\n
Maybe it\\u2019s time to consider going old-school. Don\\u2019t get me wrong, I am a digital cheerleader all the way, but sometimes you forget just how much a simple, and proven tactic can make the difference between you and everyone else who is running Facebook Ads.
\\n
\\xa0
\\n
1.\\xa0 \\xa0 \\xa0Grab your business cards and hand them out
\\n
\\xa0
\\n
When you\\u2019re in the right situation for them, business cards are still expected. If you\\u2019re at a networking function, honestly, no one is impressed by your \\u201ctap to save\\u201d contact dot or your very own branded near-field tap card. And if you\\u2019ve got these things, the first thing you\\u2019ll notice is that you\\u2019re in a tiny minority, despite what the ads for those gadgets on Facebook seem to indicate. You may think that you\\u2019re coming across as disruptive, progressive and environmentally responsible, but the reality is that you\\u2019re just going to end up another unknown contact in their phone, rather than a physical presence in their pocket with the others when they take time at the end of the day to review their new contacts. There is a routine when it comes to networking and conferences.\\xa0 You don\\u2019t go back to you hotel room afterwards to try and remember who the people were whose contacts you put in your phone. You go back to your room and shuffle through your business cards and pick out the people you want to follow up with.
\\n
\\xa0
\\n
So go old school. Take along some business cards. Collect some business cards. Follow up the contacts and do some business.
\\n
\\xa0
\\n
2.\\xa0 \\xa0 \\xa0Write a book and give it out
\\n
\\xa0
\\n
If you\\u2019re one of those people who likes to be a bit extra, then a book can be the best business card there is. And I am talking about an actual, physical, printed on paper book. If you\\u2019ve been toying around with the idea of writing a book on your area of expertise, the chances are that very few people are ever going to buy it. It probably won\\u2019t be a \\u201cbestseller\\u201d \\u2013 whatever that actually means these days \\u2013 and you won\\u2019t likely be retiring on the royalties like Stephen King or Stephen Covey.
\\n
\\xa0
\\n
A book in the business world these days is like a compendium holding a big long, set of reasons why someone should hire you to what you\\u2019re good at. While everyone else is scheduling meetings with potential clients, you\\u2019re on the coffee table after being read for 12 hours over the last month. I know which mind share I\\u2019d rather have.
\\n
\\xa0
\\n
Don\\u2019t think of a book as a money-maker, think of it as a marketing tool.
\\n
\\xa0
\\n
I\\u2019m Dante St James. You can learn more about digital marketing the Australian way at clickstarter.com.au, and give your business all the tools it needs to get known, get found and stay known.
'