39: You can't be everywhere
Be everywhere. On every platform. Make more content. And then double the amount of content you’re making. You’re a media business now. Act like it. Be the authority! Be the expert! Sounds bloody exhausting to me! This is Clickstarter, I’m Dante St James. This is episode 39, and Day 5 of my daily series, April Foolproof Your Business where this month, I’ll cover a bunch of quick, useful tools, strategies, marketing methods and ideas to give your small business a shot in the arm. Today… you can’t be everywhere. I will admit that I look up to Gary Vaynerchuck. While I’m not always a fan of his delivery or his language, I love his attitude. That hard-work, hustle, patience message he pushes really works for me. And I’ve always loved his approach to creating content to make yourself the expert in the room when it comes to what you do. Ask him how to get more customers, he’ll answer, “make more content.” Ask him how to grow your business so that it can create more wealth for your future, he’ll answer, “create more content.” And while his team of 60 people source, create, distribute and continue to produce more and more content on every imaginable platform for him, that’s not realistic for a sole-trader plumber in Palmerston or Bentley Park, Gulliver, Bundaberg or Karratha. So perhaps instead of trying to be everywhere with everything, you could start on one platform. The platform where your potential customers are. If they are young and love their quick, short, sharp, fun content, make Instagram and Facebook stories. If they are lovers of listening to longer-form audio, then podcasting is the way to go. Are they constantly trawling YouTube for instructional videos and motivation? Be there, if they are the people you want. Even though Facebook is dominant when paired up with Instagram, if your audience isn’t there, then don’t use it. But pick a place that has your target audience on it, and do stuff there. And keep doing it. And be consistent until it’s super easy and fast - then do the same on another place where they are. And do that until it’s fast and easy to do. Then expand again until you reach your capacity without ruining the other work you have to get done. You don’t have to be everywhere - though it kinda feels good to try to be. But the reality is that you are a small business with very limited time and resources. So be smart and get on the platform with the best bang for your buck. And if you don’t know what that is, then get in touch and I’ll show you how to work it out. Got a topic this month to cover in these shorter, daily versions of the podcast? Email darwin@clickstarter.com.au or drop a message via facebook.com/clickstarter I’ll catch you tomorrow as we continue to help your small business to get known, get found and stay known.