33: Advertising without Advertising
On Monday I shared Charlotte’s dilemma with ads on Facebook. That 20% rule was killing her ads. There was a way around it that involved using video, but it doesn’t solve the bigger issue… that people just don’t trust ads anymore. This is episode 33 of Clickstarter, the regional Australian Marketing Podcast. I’m Dante St James. If you were following along last episode you’ll remember Charlotte, who was struggling to come up with new ways to work around the Facebook Ads platform’s dislike of ads that contained too much text - or rather, that contained text ib more than 20% of the graphic space of the ad. One way around this was to use video instead of a photo. The initial thumbnail would then be compliant with the 20% rule, but the rest of the ad playing could then have as much text as you like. But the problem is that an ad that looks like an ad, acts like an ad and actually IS an ad, is going to be ignored by a big chunk of your target audience because they’re not on Facebook or Instagram or even Google for the ads. They’re there for their own reasons. And ads are that rude guest at dinner who only showed up to introduce their new sales scheme to you. So what is the alternative to advertising. Is there such a thing as advertising without advertising?