32: Facebook's Annoying 20% Rule
Most of us who advertise on Facebook have been here. We put a graphic together with words superimposed on it only to be told by the Facebook ads platform that there’s too much text and the ad won’t run. How do you work around this? This is episode 32 of Clickstarter, the regional Australian Marketing Podcast. I’m Dante St James. This is the question that one of my consultation clients asked this week. In Charlotte’s case (and I’m taking a punt that Charlotte doesn’t mind that I reference her name and business for illustrative purposes) she has a business dealing in the English language. Whether that’s in proofreading for academics, assisting visa-applicants with their English language proficiency tests or providing one-to-one tutoring in the speaking of conversational English, Charlotte’s business is all about words. Both spoken and written. It’s a very common problem that we, as marketers of our businesses, often encounter. It’s what is known as the 20% rule.