24: Facebook & Instagram Stories
For a few years now we’ve been pushing Facebook ads to the point where there’s so much being pumped out there, that it’s getting harder to get people to see your ads for all the noise on the feed. Part of the issue here is the lack of good targeting of boosted posts and general Facebook ads, meaning that poor quality stuff is being put out there and Facebook is finding it hard to find an audience that wants to see it. So then it’s costing small business a lot more for each view of that ad, and any clicks it might get. If you’re seeing your cost-per-result creeping up on Facebook, this is why.