19: 3 things you're doing wrong with your marketing
It’s a natural urge when you own your own business, to want to use every millimetre of your ad space to sell, sell, sell. But in a world where people have choices and make snap decisions on who to deal with based on who they like, you can’t afford to be getting these three things wrong:
· Your ultimate goal
· Where your target audience is right now
· And what channel to use