18: What to post on social media
One of the most common requests we get from small businesses, is for help in getting more social media followers. When your business isn’t global or even national, you need to have some perspective on just what demand there is from your local market to consume your content. And of course, there is the issue where Facebook really doesn’t push much content to people’s feeds these days from business pages. And rightly so. We, as businesses don’t really produce much stuff that anyone wants to know about. Let’s face it, the fact that you’re open 7 days a week with good customer service is something that people expect. It’s not a feature worthy of throwing in front of their faces without paying for the privilege.