BROADCASTS.com

b'

We\\u2019ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave\\u2019s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn\\u2019t know, our guest then walks us through the story of Dave\\u2019s Hot Chicken, what initially attracted him to the brand, Drake and other big-name investors of the company, and how he approaches this role differently compared to his previous jobs. Dave\\u2019s Hot Chicken was born in the social-digital age, and our guest explains how Instagram has been key to its success, why cultural impact matters more than sales, adapting to the digital age as a marketer, and everything you need to know if you are a new marketer with CMO aspirations. Few are as accomplished as Dave when it comes to successfully implementing game-changing campaigns, and after summating the current state of marketing, Dave explains why the Jack in the Box campaign stands out from all the rest in his remarkable career. If you\\u2019d like to hear more about working with Dave\\u2019s Hot Chicken and perhaps becoming a franchisee of your own, then be sure to tune in!\\xa0