Ep 70: Steve Fournier is SVP of Omni Channel for Discount Tire
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Steve Fournier\\u2019s story begins long before he became the SVP of Omni Channel for Discount Tire. His journey with the company started when he was still in high school, installing tires. He has been involved in every aspect of the business, with a special focus on marketing and digital transformation. This conversation explores the intersection of marketing and customer experience, along with Discount Tire\\u2019s digital transformation that\\u2019s been a full decade in the making. Tune in to hear why Discount Tire was well prepared for the global COVID-19 pandemic, what localized marketing looks like for a business with 1,100 stores, and how Steve is responding to AI. We touch on customer data, Steve\\u2019s biggest marketing initiatives for the year, and the recent growth they have experienced in digital. You\\u2019ll also hear his advice for young marketers, learn how measurable outputs are influencing the marketing landscape, and even learn about a few job openings at Discount Tire today. Thanks for listening!\\xa0
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