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All business comes down to solving a problem, and marketing is no different. Today\\u2019s guest is here to share how his multifaceted career journey has informed his expertise as Director of Media for Domino\\u2019s. Tuning in, you\\u2019ll hear an overview of the exciting media campaigns Domino\\u2019s has activated this year, bringing digital and traditional media together under one roof. John shares some insight on the \\u2018test and learn\\u2019 culture that drew him to choose Domino\\u2019s and how that plays out in daily decision-making. We dive into the brand\\u2019s relationship with TikTok, and which deliverables John chooses to outsource. Find out what motivates the rigorous nature of marketing at Domino\\u2019s, hear why what\\u2019s meaningful to a customer is not always intuitive, and how John chooses to navigate that as Director of Media. He believes that every form of media has its place in the ecosystem and this underpins his approach as a leader. Hear some hard-earned pearls of wisdom before our conversation draws to a close with John\\u2019s memorable answers to our lightning-round questions. Join us today for an episode that packs a punch!\\xa0