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Mobile marketing has come a long way since 2000 when the first mobile ad was shared via SMS. Our smartphones now play a key role in our everyday lives and today\\u2019s guest believes that marketers need to start thinking more big-picture and long-term if they are going to make an impact. Today, on Clicks 2 Bricks, you\\u2019ll hear from Kevin Planovsky, who is the Co-founder of Vert Digital, a full-stack digital agency based in Atlanta, Georgia. Listen in as we talk about the early days of mobile marketing and increasingly rapid smartphone adoption, along with the unique challenges and opportunities that those megatrends presented for multi-location brands. We touch on how digital marketing has evolved since the age of adtech and Kevin shares his take on brand versus performance marketing. You\\u2019ll also hear his advice for client-side marketers who might want to start their own agency, plus a whole lot more! You won\\u2019t want to miss this fascinating conversation with four-time girl dad and two-time cofounder, Kevin Planovsky!