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With billions of active users worldwide and counting, social media remains one of the most influential marketing tools available. But how can multi-location brands harness the power of these digital channels to reach both local and national audiences? To help us answer this question, we are joined by our first return guest on Clicks 2 Bricks, Brandon Rhoten! When we first sat down with him in Episode 19, Brandon was the CMO for Potbelly Sandwich Works. He has since moved on and now serves in several advisory roles, the most recent of which is with SOCi, considered the marketing platform for multi-location brands. Brandon is the first to join the company\\u2019s new Industry Advisory Board and, in this episode, he shares what this new role entails. Tuning in, you\\u2019ll also get Brandon\\u2019s unique point of view on how social media marketing has evolved since his pioneering work with Wendy\\u2019s, which includes how restaurant brands should be thinking about localization and giving local franchisees, managers, and employees a voice on these digital channels, plus so much more! Make sure not to miss this insightful conversation with the marketer who builds impossible-to-ignore brands, Brandon Rhoten!