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The COVID 19 pandemic has dramatically accelerated the rate at which digital innovations are currently being integrated across industries. In today\\u2019s episode, we talk with Zipporah Allen, who joined Taco Bell as their Chief Digital Officer in 2019, just a few months before the start of the COVID-19 changed the world, about the success of their latest digital initiative and how her previous roles prepared her for the immense challenges that accompany a global pandemic. Zipporah has had a phenomenal career, from occupying multiple roles across marketing and strategy at McDonald\\u2019s to joining Yum! brands where she spent several years at Pizza Hut mastering the pizza category and digital innovation, before transitioning to Taco Bell. Tuning in, you'll hear about Taco Bell\\u2019s new subscription program, Taco Lovers Pass, how they developed it, why Zipporah is so proud of her team, and why digital is uniquely suited to delivering a remarkably personalized customer experience. We also delve into Zipporah\\u2019s dedication to multi-locational marketing, what drew her to the industry, and why she stayed. Be sure to tune in for this fascinating conversation on the power of brand identity, consumer engagement, the relationship between digital and analog, and much more!