Ep 50: Ellie Doty is the Chief Marketing Officer for Burger King
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Today\\u2019s episode is one you don't want to miss: our guest is Ellie Doty, Chief Marketing Officer for Burger King, previously CMO for Chili\\u2019s, and she comes from a number of marketing positions with KFC and Taco Bell. Our conversation with Ellie is all about the nostalgia-driven, visual identity refresh that she led for Burger King, along with her unique perspective on digital transformation and what digital actually means. We begin with Ellie's transition to her current role, including picking up the elegant logo journey already underway to see it through to the end of the line. From there, we get into the much-needed mental shift of how digital marketing is inseparable from marketing, Burger King's data capture and CRM journey, and the importance of keeping your finger on the pulse when it comes to trends. This fascinating discussion covers everything from the brand versus performance debate to driving online ordering, paid media advertising and local spending, and even Ellie's experience with influencer marketing! We also touch on some valuable advice for young marketers with their eye on the CMO prize and some quick thoughts of the customer decision journey. For all this and more from one of the top experts in the industry, be sure to tune in today!
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