Ep 40: Monica Ho is Chief Marketing Officer for SOCi, the All-in-One Localized Marketing Platform
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Top multi-location brands have an impossible challenge in the form of managing their digital presence across hundreds or thousands of locations. This is a pain point that SOCi solves and today we have its CMO, Monica Ho, on the show as our guest. SOCi is a leading all-in-one marketing platform built specifically for next-level multi-location marketers. For the last three years, SOCi has been conducting a report called the Localized Marketing Benchmark Report whose focus is to measure the success of local marketing for multi-location brands. Monica joins us today to share the methodology behind the report and explore ways that brands can not only improve their scores but more importantly, how these insights can translate into quantifiable business results.
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