Ep 38: Marissa Jarratt is the CMO for 7-Eleven, which launched a new campaign: Take It To Eleven!
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Luckily for 7-Eleven, Marissa Jarratt\\u2019s childhood dreams of becoming President of the United States or a Dallas Cowboys cheerleader didn\\u2019t come true. As the head of marketing for 7-Eleven since 2019, Marissa has played a hugely important role in figuring out the purpose of the brand and using that purpose to inform the way that the company responds to the needs and wants of its customers. In today\\u2019s episode, Marissa lets us in on the thinking behind 7-Eleven\\u2019s new campaign, Take it to Eleven, and why she is so excited about the direction that the company is heading.
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