Ep 33: Keeping Things Authentic at Honey Baked Ham with Jo Ann Herold
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Did you know that there are over 400 Honey Baked Ham stores across the country? We were surprised when we heard this too! Today, we are joined by the CMO of this iconic, family-owned brand, Jo Ann Herold. Jo Ann shares how her first job, as a 16-year-old working at McDonald\\u2019s, sparked her interest in the foodservice industry. Except for a brief stint at a sustainable flooring company, she has been working in the sector ever since, with an unwavering passion. We discuss the services that Honey Baked Ham provides for its customers, how the COVID-19 pandemic has impacted the company, the way they balance the presence of their national brand with the individuality of their local stores, and their commitment to their core value of authenticity.
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