Ep 31: Julie Roehm is Chief Experience and Marketing Officer for Party City
b'
Overhauling a business takes a willingness to experiment and iterate, and it is so important to have a company culture that supports this approach, especially during a pandemic! Today\\u2019s guest is Julie Roehm, Chief Experience and Marketing Officer for Party City, and she joins us to talk about the transformation she and a brand new executive team implemented in this firm with the help of an agile turnaround plan and synchronized culture. Before Julie joined, Party City was following a \\u2018stack it high and watch it fly\\u2019 approach relying on vertical integration and a market share as big as their SKUs.
'