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People have been predicting the \\u201cDeath of the Main Street\\u201d since the 80s but for many franchises, brick and mortar stores are key in engaging with the community that they serve. Tariq Farid, Founder, and CEO of Edible Arrangements know the power of connecting with your local area. As he explains later in this episode, he\\u2019s \\u201cbuilt his brand on local engagement.\\u201d We open our conversation with Tariq by diving into his professional background. He shares how he learned about franchises and the importance of process from working at McDonald\\u2019s and Burger King as a teenager. Tariq then discusses how he started Edible Arrangements and how they\\u2019ve always been guided by their mission statement to \\u201cWow you.\\u201d We chat about seizing the opportunity before Tariq unpacks what he\\u2019s been doing to innovate with his company. Reflecting on his experience at the helm, we ask Tariq about how he handled the 2008 recession compared with the current COVID crisis. His answer highlights how pivoting your business and developing the right marketing approach can help you thrive during difficult times. We touch on the valuable role that young team members play in reaching customers, differences between local and digital advertising, and why, after researching its health benefits, Tariq is stepping into the CBD industry. Near the end of the episode, Tariq provides listeners with his take on leadership and the common mistakes that entrepreneurs make when they franchise their business. Tune in to hear more from the wildly successful head of the Edible Brand.\\xa0
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