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There is so much noise in today\\u2019s SEO landscape that it\\u2019s often hard to filter out what is valuable from what is not. This is why we have brought in today\\u2019s guest, Steve Wiideman, to get into the SEO weeds with us. Steve is an undisputed SEO guru. Not only has he been in the game for as long as SEO has been around, but he has seen the evolution of SEO driving online traffic to websites, to driving off-line traffic to brick-and-mortar businesses of all types. His clients have included everyone from attorneys and auto repair shops to brands like IHOP and Applebee's. In today\\u2019s episode, we learn how Steve gained his SEO expertise and how necessity led him to ultimately be a front-runner in the space. We talk more about how the future of SEO will be about untethering the responsibility for users to be on their phones.