The Big Impact of Small Changes
b'You don\\u2019t make decisions in a vacuum. Context matters, perhaps more than you think. On this episode of Choiceology with Dan Heath, we explore the subtle, sometimes hidden structures that influence your decisions. You\\u2019ll see how small changes in the way choices are presented can have a huge impact on everything from vandalism to traffic congestion to retirement savings.\\n\\nTara Austin of Ogilvy Change tells the dramatic story of how she and her team worked to reduce street crime in a London neighborhood after a devastating riot. It was a surprisingly simple project that had a measurable impact. You can see images from the project in this BBC News article.\\n\\nYou\\u2019ll also hear about an experiment we ran on a busy intersection in an attempt to reduce collisions between bicycles and pedestrians\\u2014using nothing but a roll of duct tape.\\n\\nAnd behavioral design expert Sille Krukow explains how choice architecture can channel our inherent laziness to help us make better decisions.\\n\\nAfter listening, you can read our bonus article "Nudge Yourself" to learn even more about how to turn smart decisions into easier ones.\\n\\nChoiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.'